Our Blog

The $100 billion comeback of the American tween. Commerce has noticed something.

The Tween Is Back

As more brands turn their attention to girls in these in-between years, Kimberly Inskeep explores the opportunity, the responsibility, and the importance of earning families' trust.

The Tween Is Back

As more brands turn their attention to girls in these in-between years, Kimberly Inskeep explores the opportunity, the responsibility, and the importance of earning families' trust.

JJ and Kaie in pearl denim jackets, in two polaroid photos side by side

Who Are We Teaching Girls to Notice?

A Picture Day outfit, a thirteen-year-old, and what it says about who our daughters notice and who they practice becoming.

Who Are We Teaching Girls to Notice?

A Picture Day outfit, a thirteen-year-old, and what it says about who our daughters notice and who they practice becoming.

The IMPRINT logo: the word IMPRINT with a fingerprint forming a heart in place of the letter I

Not Just a Program… It’s a Life Theme

Should I continue? Kimberly Inskeep on the three choices that question leaves you with, and why IMPRINT became a life theme rather than a program.

Not Just a Program… It’s a Life Theme

Should I continue? Kimberly Inskeep on the three choices that question leaves you with, and why IMPRINT became a life theme rather than a program.

The five girls of Foxtale Forest standing together

Strong Looks Different on Every Girl. Here's Pr...

Confidence comes in many shapes. Meet the five girls of Foxtale Forest, and take the quiz to find out which one she is.

Strong Looks Different on Every Girl. Here's Pr...

Confidence comes in many shapes. Meet the five girls of Foxtale Forest, and take the quiz to find out which one she is.

Give Her Options Worth Choosing From - a new article by our founder, Kimberly. A collage of tween girls in Finding Foxtale clothing, styled as taped-up photo prints.

Give Her Options Worth Choosing From

How thoughtful options and the freedom to choose can help build her confidence.

Give Her Options Worth Choosing From

How thoughtful options and the freedom to choose can help build her confidence.

A tween girl in her bedroom holds up a pink camisole on a hanger, considering it, beside a full rack of trend-driven styles and posters of older girls.

When Brands Shape Her Girlhood

Brands don't simply reflect culture. They help shape it. Looking back on her experience serving on the board of Justice's parent company, Kate Buggeln explores what today's brands can learn...

When Brands Shape Her Girlhood

Brands don't simply reflect culture. They help shape it. Looking back on her experience serving on the board of Justice's parent company, Kate Buggeln explores what today's brands can learn...