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A tween girl in her bedroom holds up a pink camisole on a hanger, considering it, beside a full rack of trend-driven styles and posters of older girls.

When Brands Shape Her Girlhood

Brands don't simply reflect culture. They help shape it. Looking back on her experience serving on the board of Justice's parent company, Kate Buggeln explores what today's brands can learn...

When Brands Shape Her Girlhood

Brands don't simply reflect culture. They help shape it. Looking back on her experience serving on the board of Justice's parent company, Kate Buggeln explores what today's brands can learn...

Girl At War

Girl At War

Her body may be changing earlier, but her heart and mind are not. Understanding the growing gap between development, culture, and confidence, and what she needs from us now.

Girl At War

Her body may be changing earlier, but her heart and mind are not. Understanding the growing gap between development, culture, and confidence, and what she needs from us now.

Stopping the Falling Dominoes

Stopping the Falling Dominoes

The good news? We now have the insight and opportunity to reach in and interrupt the fall - like a hand stopping a chain of dominos - but only if...

Stopping the Falling Dominoes

The good news? We now have the insight and opportunity to reach in and interrupt the fall - like a hand stopping a chain of dominos - but only if...

The Lost Art of Becoming

The Lost Art of Becoming

This is not a question about books versus screens. It’s not old versus new. It’s not preference. It’s about her formation. What is shaping her inner life?  Is she learning...

The Lost Art of Becoming

This is not a question about books versus screens. It’s not old versus new. It’s not preference. It’s about her formation. What is shaping her inner life?  Is she learning...

Stories Build Girls’ Confidence:

Stories Build Girls’ Confidence:

An Interview with Finding Foxtale Forest Author Madeleine Hewitt By Kimberly Inskeep There are certain moments in the life of a brand that feel especially meaningful. This week is one...

Stories Build Girls’ Confidence:

An Interview with Finding Foxtale Forest Author Madeleine Hewitt By Kimberly Inskeep There are certain moments in the life of a brand that feel especially meaningful. This week is one...

Friendship in the Middle Years:

Friendship in the Middle Years:

How Tween Girls Can Spot True Friendship (and Navigate the Hard Parts) By Kimberly Inskeep   Start with an Affirmation: “Good friends care about your heart — not just your...

Friendship in the Middle Years:

How Tween Girls Can Spot True Friendship (and Navigate the Hard Parts) By Kimberly Inskeep   Start with an Affirmation: “Good friends care about your heart — not just your...