A good story is made up of meaningful moments.

But the noise of our busy lives makes it easy to miss the moments that matter most—for our own stories and the stories kids want to tell. As a brand, we know it will take more than creative activities, fun storybooks, and beautiful clothes to make every moment matter for this generation of growing girls.

That’s why Finding Foxtale is gathering a movement of mothers, daughters, sisters, grandmothers, aunts, and friends who are passionate about creating meaningful moments. Because every girl deserves to see herself as the hero of a good story.

How will you help her write the next chapter?

Join the Adventure

Explore the drop-down menus below to find out more about how to make meaningful moments with us.

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Host a Pop-Up: Make Every Moment Matter

Create meaningful moments of connection for women and the growing girls in their lives by hosting a Foxtale Pop-Up!

Shopping can be an overwhelming event, but at a Finding Foxtale Pop-Up, it’s an opportunity for littles to develop true friendships. Guests will discover styles that spark confidence and engage with stories and activities that nurture curiosity and creativity.

When you introduce one of our Foxtale Stylists to a group of your friends, you’ll open your doors to shared joy!

Please contact leslie.popplewell@findingfoxtale.com if you’re interested in hosting a Pop-Up.

Become a Finding Foxtale Stylist: Style Her Story

Being a Foxtale Stylist means helping young girls find clothing that matches their unique personalities. In partnership with a community of passionate women, you’ll empower girls to feel beautiful and confident—sparking curiosity about fashion and fostering their creativity.

  • Build your business with flexible options that set you up for success from the very beginning
  • Earn rewarding financial opportunities.
  • Your growth is limitless while our Stylist community takes shape!

With you as their guide, you’ll help girls discover that confidence is the best fit and kindness never goes out of style.

Please contact leslie.popplewell@findingfoxtale.com if you’re interested in becoming a Stylist.

Imprint: Her Story Starts Here!

IMPRINT is a mother-daughter entrepreneurial movement designed to help middle and high school aged girls discover their confidence, purpose, and potential.

By leveraging Finding Foxtale’s collection alongside the themes and characters of the Finding Foxtale Forest book series, each gathering—hosted with a mother-daughter Influence Team—will teach younger girls to make intentional, imaginative choices that celebrate their personal style and creativity.

While on this adventure, mothers and daughters will empower one another as they grow skills in business, event planning, public speaking, mentorship, and community service.

As they explore their gifts in these areas, our hope is that they will identify what brings them joy and author the next chapter of their stories.Whether you’re a mom, mentor, or simply passionate about empowering the next generation, IMPRINT is your chance to make an incredible impact.

If you feel inspired to step into a movement that is bold, meaningful, and deeply needed, or have ideas about who might, email us at IMPRINT@findingfoxtale.com.

Sell Finding Foxtale: Yours to Explore

Are you a boutique or store interested in selling beautifully-made clothes while supporting a heartfelt mission? We’d love to partner with you!

Finding Foxtale releases new collections throughout the spring and fall seasons, often aligning with beloved holidays and seasonal events. We serve customers looking for styles that add something special to the moments that matter most.

Alongside our apparel, we offer a beautifully illustrated series of books and craft activities for growing girls, designed to encourage curiosity, spark creativity, and deepen friendships.

By selling Finding Foxtale, you’re empowering a generation of growing girls to share their joy with the world.

Please contact anna.stowe@findingfoxtale.com if you’re interested in wholesale.