Finding Foxtale offers more than beautiful clothes.

We know that fashion is a form of storytelling. When you help her find that perfect fit, she feels like a hero—ready to face any plot twist.

But Foxtale is more than fashion. It's formation. Like you, we don't just care about what she wears—we care about who she's becoming.

Our Books

Our award-winning Finding Foxtale Forest novels follow five girls as they follow the mystical Fox on a dangerous quest across not just one world—but many.

Tasked with saving the stories of Foxtale Forest, our heroines learn how to speak up for what's right, to support one another, and express their true selves with confidence…whatever the next chapter holds.

SHOP BOOKS

Why Stories?

Reading is foundational for a growing girl. When her nose is buried in a good story, magic happens: general anxiety decreases. Self-confidence increases. Fiction readers show higher levels of empathy, more problem-solving capabilities, and enhanced social skills.

That's why we wrote the Finding Foxtale Forest series.

Because we don’t just want to style her story—we want to help you spark the confidence she needs to shape her own.

Behind Our Stories

Madeleine Hewitt, Author

Madeleine is an author who loves to tell tales for all ages! When she isn’t writing, she’s reading or running. Her favorite place to go on vacation is her imagination, and she lives in East London with her husband. 

Victoria Layne, Illustrator

Victoria is a Chicago-based children’s book illustrator who adores all things art! She loves to bring vibrant life to different stories and adventures for everyone. In her free time, she enjoys watching movies, going on coffee dates with friends, and traveling to new places.

Isabel Burke, Illustrator

Isabel is a comic artist and illustrator based in Minnesota. If she’s not scribbling away on her iPad, you’ll likely find her cooking something tasty, curled up with a book, or chasing her cat Bubbles down off of a counter.