The Finding Foxtale Story

At Finding Foxtale, we’re not simply a children’s clothing brand—we’re bringing an important mission to life. We’re creating a community where children can joyfully engage with styles, stories, and experiences free from outside influences.

By combining three formative experiences—the everyday activity of getting dressed, the beloved tradition of storytelling, and the opportunity to discover true friendship—our goal is to help children live as their best and most authentic selves.

What We Do

Finding Foxtale is an enchanting world of styles, stories, and adventures that invites children and the people they love to create meaningful moments and shared joy.

What Guides Us

Kind Honesty, True Friendship, and Bold Joy

Where We’re Going

Our purpose is to grow shared joy.

A Letter from Our CEO

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Childhood is foundational and incredibly precious, yet girls today have so much noise coming at them through screens, culture, and pressured schedules. So at the thought of starting a brand for children, an irresistible sense of purpose emerged. I began sharing this idea with women of all ages, and the response confirmed the timeliness of Finding Foxtale. Let me tell you a bit about what we do and why I have dedicated myself to this beautiful company. Finding Foxtale is more than children’s clothing—it’s a community where little girls can joyfully engage with style, story, and experiences free from outside influences that may rob them of formative childhood years. We create experiences with the fun of discovering their style, along with space and time to prioritize two positive developmental areas at risk: great stories and true friendship. When children develop a love of reading stories, they’re better able to creatively problem solve, empathize, and connect with others. When they build strong friendships, they’re more likely to succeed in school, have better mental health, and build healthy relationships throughout their lives. It’s why we root everything we do in Style, Story, and Friendship.

  • STYLE: Our designer, Sam McDonald, has led design for beloved children’s brands for over 15 years. She designs with joy, allowing each little girl to discover her own style and explore her own identity.
  • STORY: Our author, Madeleine Hewitt, has earned a Kirkus Star for our first book, Finding Foxtale Forest, a story that follows five heroines (all wearing Finding Foxtale clothing!) into a fantastical adventure led by a wise and magical Fox. A complementary booklet introducing each of our characters to our young customers is shipped with every order.
  • FRIENDSHIP: Everything about Finding Foxtale is anchored in modeling and facilitating friendship through how we gather and the stories we share, reinforcing values of Kind Honesty, True Friendship, and Bold Joy.

Our amazing Finding Foxtale team is passionate about creating positive change that improves the path forward for these little lives. Together, we can help a whole generation of girls create a kinder, more connected world.

Thank you for being part of something truly special that brings goodness and sweetness to lots of little lives.

Kimberly Inskeep
CEO, Finding Foxtale