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Our Story

THIS is Foxtale. It’s more than fashion. It’s formation. Because we care about who she’s becoming.

Who We Are

Finding Foxtale is the go-to girls’ brand for stylish, age-right, quality clothing that helps her express who she is—confidently, creatively, and with joy.
From the clothes we design to the content we create and the community we build, everything we do is rooted in one goal:
To help girls feel capable, expressive, and confident in their story.
Foxtale was founded by Kimberly Inskeep, a mother of a daughter, entrepreneur, and longtime champion of women and girls. Read her journey here.

What We Do

We dress her for the day and help equip her for the world.
Foxtale is more than fashion. Through our books, blog, and thought leadership, we create resources to help girls—and the women who love them—build and preserve confidence through the formative years.
Our signature Style Seshes offer more than outfits. They give girls the space to express themselves, connect with peers, and be seen by caring adults—because how she feels in her clothes matters just as much as how she looks in them.

Why We Do It

Confidence starts early, and so can the pressure to fit in, measure up, or disappear. Research shows that a girl’s self-esteem can begin to dip as early as age 8 or 9.
We’re here to interrupt that trend—because we care about who she’s becoming.
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