Followed Sam’s designs and wanted to see how these work. Experience has been mixed. Some great pieces, sometimes fit or washability / wrinklyness of material have limited how well we like the pieces.

We followed Sam to Foxtale! We loved Wildflowers so much and love what she’s done here. The quality of the clothes is amazing but in this economy, it’s been super hard to buy high end clothes when trying to afford groceries. We can’t buy as often as we’d like but love the brand.

“The clothes are super well made and long lasting! Last way longer than cheap brands.”

I have been following the brand since it started. The clothing is soft and comfortable and the details are endless.

I am 4'6 tall & weigh 83 lbs. I was born 4/21 but should have been born in May. Clothes were too big for me back then because in 1954 there were no premie clothes. As you can see, I'm still child sized so I buy my clothes in the girls dept. 10/12, sometimes 14 but that's rare. I saw an ad & thought, oh, I could wear some of these but people wouldn't say "Oh, your to old to be wearing that"! I just bought a house with my sister & I am on social security. You had a sale, I bought something, it fit & I love it! I can't afford some of the things I like but when you have a sale, I am there!

“Your children will love the styles, they wash up great so far & my size fits me just perfectly!”

I really like how unique the clothes are. They have a good sense of style age appropriate . To me that’s so important because I want my kid to enjoy her age

“Beautifully crafted clothes. Good quality and great fit for young girls”

Allison Halphen is my consultant and I just love her and she always keeps me updated since I’m a busy mom of 5.

“The quality is unreal and unmatched”

Sam was a designer for Matilda Jane and I loved her work there

I first became acquainted with Foxtale through my cabi connection with Kimberly. I’ve ordered the clothes for my granddaughters and appreciate the design and quality of the clothing from Foxtale.

“Foxtale designs beautiful clothing for young girls.”

We came from Matilda Jane and stayed for the designs and the books. Though Foxtale has taken some time to find its footing we have shopped from the beginning.

“Quality, details, clothes that are age appropriate.”

My daughter absolutely loves these clothes and the colors. I love how modest and quality the clothing is. Absolutely an annual repeat shop.

“You get what you pay for and Foxtale has the style and standard.”

You came across my feed as an ad. It’s been a great experience. My daughters all love their clothes and I’m a big fan of the quality.

“I’ve already told other parents, and I made sure to tell them about the quality and the mission driving your company.”

The clothes are so cute and last! My daughter feels confident when wearing them. She also gets tons of compliments!

“The clothes are worth the price!”

I was introduced to Foxtale by a group of mom friends. I attended a pop-up sale at a house and we have so much fun. There was laughter and the girls loved the fashion show moment. It made it less stressful to shop being in a home and surrounded by friends.

“The experience is great. The clothing is a little expensive for what it is and shopping online is only worth it during sales. However, hosting a party and getting host perks, all of the moms took turns supporting each other and it was worth it.”

Allison has shared the brands values and mission with us. It’s seems like a wonderful company. My daughter is very particular when it comes to clothing, when she likes something, we go for it and she hasn’t been disappointed!

“The clothing is very good quality, true to size and appropriate for young girls.”

I saw some resale pieces and fell in love with those items. Allison Halphen contacted me about the new items and it was all over for me. I love it all and needed the new as well as much of the old pieces for my granddaughters. I have four 10, 8, 5 and an 18 month old.

“The pieces are quality and different from many box store designs.”

Everything I have purchased for my granddaughters has been perfect. I became acquainted with Foxtale through a friend purchasing for their granddaughter.

“Foxtale is excellent quality!”

This brand came up in feed and the look was just perfect. The colors and pattern combinations have a lux designer vibe.

“Try this brand you will have a quality outfit that is unique for your girl!”

As a former cabi stylist I was drawn to Foxtale knowing the people involved. In sharing this company with a group of grandparents, parents and girls I learned so much about the mission of Foxtale and I was super impressed. I hope that the goals of the company can be reached throughout our country and it will make a very positive and necessary change.

“The clothes for our tweens are so adorable and so well made. They are at a good price point. Starting an imprint group in your community and sharing our books would be amazing! Let me tell you more!”

Macy had a blowout sale and your items were on sale. The style and quality for the price was amazing. I was so impressed I ended up buying more online.

“Wait for the sale - the items are so beautiful and just a great price for the workmanship”

We loved MJ and have since grown to love Foxtale as well. The same quality for the next stage of little girls. Absolutely perfect for the big girls

“Quality clothes that last and materials that kids love”

I became acquainted with it through Elizabeth Thomaston who shared about it on a facebook group

“That everytime my kids wear Foxtale, other moms and peers compliment them. It's a style that stands out in all the right ways.”

My friend, Allison, introduced me to this brand. We have daughters around the same age so it’s been fun to see their love of the clothing. My daughter has been picky about her clothing options in the past but purchasing clothes from Foxtale has allowed her to mix and match her outfits and gain confidence in her choices!

“The quality of the clothing is worth the price and the clothes fit through a couple of seasons for kids that grow quickly.”

After searching and searching for clothing that was both fashionable and modest for my eight year olds and being disappointed time and again, I stumbled upon Finding Foxtale and it’s everything I wanted for my girls and more! They look incredible, are very comfortable, and age appropriate for my girls. We love FF!

“Finding Foxtale is not just cute clothing, it’s countercultural approach to clothing design and mission behind that builds confidence in what can be a challenging stage in life for young girls.”

I am a former Matilda Jane trunk keeper and when Courtney Morris became a stylist, I was instantly hooked. I love that Finding Foxtale is stylish, high quality and age appropriate.

“I would tell them that Finding Foxtale is high quality, age appropriate stylish clothing that my daughter feels confident in.”