Introducing IMPRINT ™: A Mother-Daughter Entrepreneurial Movement Empowering Girls for Purpose

By Kimberly Inskeep

 

It’s a fascinating thing to watch this generation of teen girls step into entrepreneurship.

Not long ago—and still for many—a girl’s first job was something like babysitting for the neighbor, running errands for a family friend, or helping out at a local event. But now, many are figuring out how to use screens to make a nice little income…reselling thrifted finds on Instagram, designing logos on Canva, or launching handmade sticker shops before they can drive.

More and more teen girls are giving entrepreneurship a try, and that’s a wonderful thing!

After all, when a girl creates something of her own, she begins to believe she has something worth sharing. And that belief? That’s where confidence begins.

But if I’m honest, something’s been bothering me.

Even with all the buzz around youth entrepreneurship, I kept noticing what felt like a missing piece or an added aspect that didn’t fit...a kind of emptiness around the edges.

With so much focus on the hustle—the followers, the personal image, the product, the profits—where’s the deeper growth? Are we simply grooming girls for the “influencer” culture that’s causing so much self-doubt and anxiety? Where is the real and true in-person connection? The sense of purpose and shared joy? Those are the things that shape who a girl is becoming…not just what she’s selling.

And that’s where our little dinner table conversation began. Annie, Amie, and I—three women in different seasons of life, but all of us carrying a similar ache—could see what was happening to today’s girls. The self-doubt. The performance pressure. The confusion over identity, voice, and purpose.

We didn’t want to just talk about the problem...we wanted to build something that invited moms and daughters to do something about it. Together.

We started asking questions:

What if business could be a tool for connection? (The three of us experienced that before through cabi.)
What if leadership didn’t require a title but grew out of invitation? (Also true of our cabi experience.)
What if teen girls could step into roles where they were seen, trusted, and admired? (Again, cabi.)

Our experience fed what began IMPRINT™. We wanted to create a space for teen girls and their moms to grow together, learn side by side, and show up—not as perfect, polished experts, but as willing, wide-open works in progress. We wanted this to be about presence. About girls showing up in real spaces, with real ideas and hearts, and discovering, through the act of leading, who they are already becoming.

Annie and Amie took the ball and ran with it, creating the concept of Influence Teams—teen girls and their moms (or a mentor, aunt, older sister…someone who believes in them). They go through the experience side-by-side learning skills, building community, and hosting gatherings for younger girls who look up to them not just for their outfits, but because they are with them. Not on a screen...but with them.

And here’s what’s beautiful: These teen girls aren’t perfect. They’re not polished, but they’re willing. And that’s what makes them magnetic. Younger girls don’t need perfection. They need someone just a little older to say, “I see you and you’ve got this.”

And that’s what IMPRINT™ offers. It’s not a mentoring program in the formal sense…it’s more like big sister energy mixed with a little entrepreneurship and a lot of heart.

And yes, we teach them to sell, plan events, manage inventory, and speak in front of a room. But those skills are just the doorway. The deeper invitation is into identity—into discovering what it means to show up with confidence, lead with warmth, and connect with purpose.

Most of what’s out there for young entrepreneurs follows a familiar formula:

Come up with a product.
Build a website.
Promote it online.
Repeat.

It’s efficient. It’s scalable. It’s very…digital.

And that’s just not enough.

Our girls are in crisis, and screens are at the heart of it. We have to have the courage to step in and set them on a new trajectory.

What if our girls don’t just need a product to sell but a person to become?
What if entrepreneurship could be about more than a transaction? What if it could be about transformation? What if it’s about more than building an Instagram image? It’s actually about building belief in themselves and in what they’re capable of offering the world.

And most importantly, they’re not doing it alone.

They’re doing it with someone who loves them, and they’re doing it with other teen girls who are walking the same road. They’re doing it for the benefit of elementary-aged girls—those wide-eyed, legging-clad, joy-soaked little wonders who come to a gathering and light up when a “cool older girl” shows them how to twirl, tie a headband, or speak kindly about a friend.

It’s business, yes. But it’s also beauty, connection, and confidence in motion.

In a world that tells girls to compete, IMPRINT™ teaches them to contribute.
In a culture obsessed with comparison, IMPRINT™ invites real connection.
And in a season where so many girls feel unseen, IMPRINT™ says:
“We see you. And you’ve got something worth sharing.”

Yes, IMPRINT™ is teaching girls how to run a business—how to talk about a product, plan an event, track sales, and even explain profit margins. These are practical, grown-up skills that will absolutely set them apart in school, college applications, and beyond.

But if you peek behind the training, you’ll find something even more important. These girls are learning how to carry themselves. They’re learning how to walk into a room and greet someone with eye contact and a confident smile. They’re learning how to tell their story, speak clearly, listen well, and follow through.

And truly, the first time a girl stands up to share a product she believes in, something shifts. She doesn’t just sell a dress...she owns her voice. She doesn’t just plan a gathering...she sees herself as someone others look up to.

And maybe for the first time, she begins to believe what we’ve been telling her all along:
That she’s capable.
That she’s creative.
That she’s worthy and she has something the world needs.

And all the while, her mom is right there beside her…not correcting, not leading, just showing up. That presence? It matters more than we can measure.

This isn’t just a season of development for the girl...it’s one for the mom, too. Many of them are rediscovering their own strengths as they cheer on their daughters.

And what we’ve seen already—the laughter around the clothing rack, the focused conversations, the quiet courage it takes to lead a group of younger girls in a story-based activity—it’s confirmed everything we hoped.

When you give teen girls real opportunity, real tools, and real trust, they rise.